Diesel sells jeans. And not only.

Diesel comes up with an in-store promotion idea to run along the 'Sex sells. Unfortunately we sell jeans' campaign to help increase sales. They created the Knee.J, a spoof sex toy  to be given away to all customers that ran a bill above $ 150. What was meant to be a one-store activity got enough publicity to manufacture more pieces and take them across all stores. The sales picked up by 40% and customers were spotted kneeling for more.

Source: http://superpunch.blogspot.com/2011/02/diesel-gave-out-knee-pads.html